Real Estate Agent Business Planning

Business planning for most agents is doing what everyone else tells them is effective.

• Send direct mail pieces to a "farm" month after month.
• Door knock and tell them you're the Neighborhood Specialist.
• Door knock and tell them about the new office listing.
• Get your name out there...Ego ads, bus benches, market shopping cart, etc.
• Call on expired listings.
• Call FSBO.
• Floor time (where they don't even ASK for an appointment!)
• Open House (where they ignore the customers)
• Network groups
• Hope for the best

Our Scientific Marketing™ addresses this messy way of looking for business and shows them a coherent way of creating a Book of Business that will generate clients in a regular and systematic way. The real advantage is that the amount of work goes down over time and the results get better.

In order to keep the material in place in real life, the manager will ask them to look at the real transaction they did over the past couple of years.

Ask the questions about their real business that matter:

• Where did you first meet the client?
• How did you meet them?
• How long did you stay in touch?
• How much do you spend on Ads and Marketing
• How much business can be directly linked to ads & marketing?
• How much time does it take to get a client to contract?
• How much time do you spend getting ads & marketing done?
• Etc.

From there we can help them build a business plan that is tailored to what they will do.

One size fits all doesn't work.
Not everyone will cold call, door knock, call expired listings or call FSBO,.