Included Agent Trainings

Sales Environment Learning Laboratory™ (S.E.L.L. ™)
The S.E.L.L. ™ training is a three-day training that challenges what they think and believe. Its focus is on time management and commitment. It is not about the form/materials of time management but the fundamental thinking that either supports or defeats it. It is the resistance to the activity that defeats time management. The most common comment at the end is, "This training changed my life!"

Scientific Marketing™
Most real estate business development is scattered; They mail to their "farm," cold call, call on expired and FSBO, etc. There is no improvement in the return on time and money over time. The probability of success remains the same (low) every time they do the activity.

We train them to integrate all their work into a coherent system that produces more and better results as time goes by. The probability of success is increased every time they do the activity. It is magic.

Committing Communications™ (Probe)
The typical agent has a buyer or seller needs analysis. It asks the 42 questions they want the answers to. For buyers: How many bedrooms, baths, neighborhood, cost of the house? For sellers: how much commission, how high is the price, where are you moving?

We train them in a communication technique that gets well under these obvious features. They learn to get underneath to the emotional benefits that drive the decision to buy or sell. The additional benefits are the client feels a real trust and respect for the agent, allowing them to talk frankly about issues. They are willing to commit to working exclusively with the agent, freeing up time usually spent making sure they don't buy from someone else.

Velocity Marketing™
Every real estate agent in the country does a Comparable Market Analysis which is little more than an amateur Bank Appraisal. However it tells the seller almost nothing about the probability of selling or where the buyers for his home are.

We look at the data in a different way, with the purpose of determining whether the house will sell, what buyers in the same demographic group are doing right now. It is an eye opener for the seller. It allows them to make informed choices about their own future. It helps the listing agent make an informed decision about taking listings that have little chance of selling.