Can You Deliver What Experienced Agents Want?

You are a manager because you care about the care and feeding of real estate agents. You know it is a tough business. It is tough to deal with buyers and sellers who are dealing with some of life's most difficult times. It is tough to develop a steady flow of business and income. There are few aspects of the business that are easy.
You are already the right person.

You have talked with that target agent and promised to increase his or her production within a year. They have been struggling with the down market. Their income comes in fits and starts and they want guidance.
They are exactly the right person.

Now if you recruit fifteen of these people every year, how can you give them what they need without working 24 hours per day yourself?

• You need a business analysis that makes sense.
• You must create a business plan that suits the agent.
• You need accountability skills.
• You need materials that work.
• You need to work with groups.

Begin with a business analysis. You need to examine their real business data for the past two years to see where it comes from and how much it costs in time and money to generate.

This analysis should lead directly and clearly to a business plan of action that generates more income in less time. You need to show them a way to manage leads over time. The business plan includes what to do, daily, weekly and annually.

You need to develop skill to hold them accountable without sounding like a scolding parent. Creating accountability is an act of respect and caring, not a punishment. It takes practiced skill to do that. It is not intuitive.

Have weekly sessions with the group that keeps them focused on their business plan, on the activities that support it. Get the group to challenge and support one another because they care about each other.

Try the easy way: Look at our coaching and recruiting program.