A Plan for Rookie Agents
What's the problem with Rookies?

At the same time the real estate business touts its professionalism and value, the industry has failed miserably at attracting and retaining the vast majority of people attempting to enter the business as a career.  Real Estate’s black eye, indeed, is the high rate of turnover with statistics as high as 94% of new licensees failing before the end of the second year.

The industry is generally unwilling to make the commitment to newcomers necessary to become successful.

Companies don’t tell people the truth about the necessary preparation and commitment.

Companies are unwilling to invest in and provide effective training. They do not allocate the appropriate management support.

Companies ignore the different needs of new licensees compared to seasoned agents

The result—High quality, otherwise professional people, oriented to a truly professional business environment scoff at the real estate industry. They immediately see that the structure is largely positioned for retirees with benefits and self discipline gained from previous experience, and cast-offs who couldn’t obtain or retain employment with a professional business.

With most industry participants subscribing to the status quo, the opportunity exists for a progressive, dedicated firm to change the paradigm and make the appropriate commitment to new licensees by investing in and embracing the JTM™Program.

What's the Solution?